Robin was asked by social enterprise toilet paper startup Who Gives A Crap, and their branding agency Naked Communications, to come up with an attention-stealing video concept to help launch their brand, and convince people to pre-purchase toilet paper through their crowd-funding campaign. See the results in the case-study video.
Cannes Lions Finalist 2013 (PR)
CommsCon Grand Prix Australian PR Campaign of 2012
Best Use of Small BudgetMFA Awards
2 x Effie Finalist (2013) Top 5 Crowdfunding Campaigns 2012
ADMA Award FMCG – Bronze
Most Innovative Use of Social Media – CommsCon
Best Investor/Community Relations Campaign (CommsCon)
Bestadsontv.com – Best Interactive
In 2017 Robin directed First Heat, a food & travel series for Nando's UK.
Filmed across Mozambique and South Africa, it features presenter Maya Jama and Allan 'Seapa' Mustafa of People Just Do Nothing, and explores the history of Afro-Portuguese cuisine.
View the whole series at: https://www.nandos.co.uk/explore/this-is-peri-peri/first-heat
Robin produced, co-wrote and directed the online series Altruman, which follows a selfless superhero as he begins to question his life choices after he's diagnosed with cancer.
The series was supported by Screen Australia and premiered on ABC iview in Australia, and is currently licensed with Canal +.
Winner - Best Actor (Comedy) - Indie Series Awards, LA, 2015
Winner - Best Writing - San Francisco Webfest 2015
Nominee - Best Director (Comedy), Indie Series Awards, LA, 2015
Nominee - Best Soundtrack - Indie Series Awards, LA, 2015
Official Selection - LA Webfest 2015
Official Selection - Seattle Webfest 2015
Nominee, Best Dramedy, Best Direction - Rome Web Awards 2015
Official Selection - Buenos Aires Webfest 2015
Official Selection - Hollyweb Festival 2015
Official Selection - Miami Webfest 2015
Robin has directed and co-written several sketches with comedian-actors Pete Wells and Julia Harari.
Robin was the lead creative for M&S's 2016 Spirit Of Summer digital content, comprising 13 video travelogues filmed across the Americas, leading viewers on an online journey including recipes and editorial. Robin wrote and directed all the video content, and oversaw the functionality and design of the interactive ad units used to promote the it, which was viewed over 4 million times across all platforms.
Watch the case-study video for more about the campaign and its performance.
Producer: Tom Booth
Account Director: Sophie Archer
Halifax wanted to help teenagers learn how to save money and stay safe when banking online.
Robin was the lead creative for the series, which used up-coming YouTube vloggers to create their own content and speak to teenagers in a language and medium they understand.
Nando's extensive music program brings together artists from across South Africa and the UK. Robin conceived, developed and directed a film capturing the back story of two participants in the 2017 workshop.
He also conceived and directed Tasting Notes, a short film celebrating the collaboration between Hannah Wants and Muzi, and featuring Danny Howard, for the 2017 PERi-PERi campaign.
Marks & Spencer launched an 'Inventors Wanted' platform as part of their 2015 Back To School campaign, asking kids to submit their own ideas for school uniform innovations.
In his role as creative Robin directed a series of spots to promote the Inventors Wanted platform, working with school kids of all ages to capture their imaginative inventions.
Robin was the lead creative for Tobin Brothers' 2015 'Celebrating Lives' campaign, having directed the 2013 campaign featuring the acclaimed 'Surfers' TV commercial.
Tobin Brothers Funerals asked Robin for a concept that gave people permission to think openly and creatively about funerals, and the resulting social campaign features real interviews with people describing how they'd like to be celebrated, breaking the mould of traditional funeral home advertising.
The original 'Surfers' TVC featured members of the Torquay Boardriders Club and cinematography by renowned surf photographer Jon Frank.
Marks & Spencer sent two rising-star chefs to Scotland to discover the story behind their grass-fed beef, and inspire a unique dining experience.
Robin directed a series of films following the journey, celebrating the provenance of M&S beef.
Nando's wanted make their Soho Art Gallery event relevant for a digital generation. As lead creative, Robin conceived and oversaw an immersive VR experience where guests could step into the artists' shoes, explore their studio and gain an insight into their world. The interviews were filmed with VR director Lester Francois in Capetown and Johannesburg.
In 2014, Robin directed a spot for Melbourne underwear startup TomBoi, launching their line of gender-free, stylish and comfy undies.
Robin directed several social films for Nando's, using drones to explain why the human touch is so important in the harvesting of their chillies.
The films were shot and edited with Facebook and Instagram optimisation in mind, and gained a huge organic reach.
Robin produced and co-wrote this short film, diected by Hannah Moon. It was funded by Screen Australia through the 'Springboard' Talent Escalator.
Written by Stephen Sholl, Hannah Moon & Robin Geradts-Gill
Length: 15 mins
Winner, Best Global Comedy - Arizona Film Festival 2015
Official Selection - Melbourne International Film Festival, 2015
Official Selection - Palm Springs International Shortfest, 2015
Official Selection - Kyiv International Short Film Festival 2015
Official Selection - St Kilda Film Festival 2015