Robin was asked by social enterprise toilet paper startup Who Gives A Crap, and their branding agency Naked Communications, to come up with an attention-stealing video concept to help launch their brand, and convince people to pre-purchase toilet paper through their crowd-funding campaign. Find out about the resounding success of the campaign by watching the case-study video.
Cannes Lions Finalist 2013 (PR)
CommsCon Grand Prix Australian PR Campaign of 2012
Best Use of Small BudgetMFA Awards
2 x Effie Finalist (2013) Top 5 Crowdfunding Campaigns 2012
ADMA Award FMCG – Bronze
Most Innovative Use of Social Media – CommsCon
Best Investor/Community Relations Campaign (CommsCon)
Bestadsontv.com – Best Interactive
Robin was the lead creative for M&S's 2016 Spirit Of Summer digital content, comprising video travelogues filmed across the Americas, leading viewers on an online journey including recipes and editorial. Robin wrote and directed the thirteen pieces of inspirational video content, and oversaw the functionality and design of the interactive ad units used to promote the content, which was viewed over 4 million times across all platforms.
Watch the case-study video for more about the campaign and its performance.
Producer: Tom Booth
Account Director: Sophie Archer
Robin was the lead creative for Tobin Brothers' 2015 'Celebrating Lives' campaign, having directed the 2013 campaign featuring the acclaimed 'Surfers' TV commercial.
Tobin Brothers Funerals asked Robin for a concept that gave people permission to think openly and creatively about funerals, and the resulting social campaign features real interviews with people describing how they'd like to be celebrated, breaking the mould of traditional funeral home advertising.
The original 'Surfers' TVC featured members of the Torquay Boardriders Club and cinematography by renowned surf photographer Jon Frank.
Marks & Spencer launched an 'Inventors Wanted' platform as part of their 2015 Back To School campaign, asking kids to submit their own ideas for school uniform innovations.
In his role as creative Robin directed a series of spots to promote the Inventors Wanted platform, working with school kids of all ages to capture their imaginative inventions.
Robin spent much of 2013/14 producing and co-directing Altruman, a web series about a selfless superhero who begins to question his life choices after he's diagnosed with cancer.
The series was supported by Screen Australia and premiered on ABC iview in Australia in September 2014.
Winner - Best Actor (Comedy) - Indie Series Awards, LA, 2015
Nominee - Best Director (Comedy), Indie Series Awards, LA, 2015
Nominee - Best Soundtrack - Indie Series Awards, LA, 2015
Official Selection - LA Webfest 2015
Official Selection - Seattle Webfest 2015
Nominee, Best Dramedy, Best Direction - Rome Web Awards 2015
Official Selection - Buenos Aires Webfest 2015
Official Selection - Hollyweb Festival 2015
Official Selection - Miami Webfest 2015
In 2014, Melbourne underwear startup TomBoi asked Soup to come up with a video concept to help launch their vision for a gender-free line of comfy, stylish undies.
A short film written by Stephen Sholl, Hannah Moon and Robin Geradts-Gill and directed by Hannah Moon. It was funded by Screen Australia through the 'Springboard' Talent Escalator.
Produced by Robin Geradts-Gill
Length: 15 mins
Winner, Best Global Comedy - Arizona Film Festival 2015
Official Selection - Melbourne International Film Festival, 2015
Official Selection - Palm Springs International Shortfest, 2015
Official Selection - Kyiv International Short Film Festival 2015
Official Selection - St Kilda Film Festival 2015
Robin has written and directed several TV commercials for Tobin Brothers Funerals featuring their brand ambassador, TV and radio personality Denis Walters.
The first, in 2013, featured Denis' family at a backyard barbecue, and the second in 2015 saw Denis on a wilderness jaunt to Tasmania, and braving the ropes at a rock-climbing birthday party.
The Marks and Spencer Homeware Inspiration and Buying Guide is an interactive hub providing tips and how-tos in over twenty pieces of video content, with topics carefully selected based on SEO, presented in an explorable web interface housed on M&S.com. Robin scripted and directed the studio shoot, and oversaw the design and functionality of the website.
The crafty and adventurous folk at Moon Dog Brewery asked Robin to come up with some low-cost online videos to profile some of their more outlandish beers and document the brewing process. The results - like the beers themselves - are big, bold and a little bit mad...
In 2014 Robin directed a short documentary with grade six students from Fitzroy Community School in which the kids themselves conducted the interviews and created the narrative.
Produced by Jackson Castiglione with the support of the Lord Mayor's Charitable Trust and Little Bigshots.
Robin has written and directed animation, corporate and online content for clients such as Lloyds Banking Group, E.ON Energy, Facebook and Redrow.
Robin previously worked as a freelance cinematographer on a range of music videos, commercials and corporate videos.
Boomgate Films was formed in 2012 by friends and long-time collaborators Robin Geradts-Gill, Hannah Moon and Stephen Sholl for the purpose of creating compelling narrative content for film, television and the internet.
Together they have developed and produced projects such as the short film 'Dario', the web series 'Altruman' and feature film 'Starfish' (in development).