BBC.COM
CREATIVE DIRECTION
& BRAND STRATEGY
2022 - PRESENT
Heading up the Digital News & Streaming Creative team through the launch of the BBC’s first digital news subscription. In 2024 BBC Studios hit go on a radical overhaul of the BBC’s international news offering: an elevated new brand, premium website redesign, and integration of radio, podcasts, video and live streaming news on an all-in-one platform. With single goal: streamline and elevate BBC’s brand internationally to stand out in a tough news landscape. Steering global teams through the use of BBC International’s unified identity.
BBC SELECT
2022 – PRESENT
CREATIVE DIRECTION & BRAND STRATEGY
Directing the Digital News & Streaming Creative team’s work on documentary SVOD BBC Select, which brings BBC’s unmatched factual TV to US and Canadian audiences . With an emphasis on premium content through key art, trailers and brand marketing, the talented art directors, designers and editors in BBC Studios have helped grow this service into a key brand, and valuable revenue driver for the BBC internationally.
BBC PODCASTS
2022 – PRESENT
CREATIVE DIRECTION
Leading the Digital News & Streaming Creative team’s work on BBC Podcasts for the international audience. Creating innovative marketing campaigns for existing brands, designing brand identities and key art for new high-priority series, and helping to steer the brand and design strategy for BBC podcasts and audio in collaboration with BBC Public Service.
BRITBOX
2017 - 2022
CREATIVE DIRECTION, BRAND IDENTITY & STRATEGY
Leading and building the Creative & Brand team for BritBox International in its journey from scrappy startup to global success and BBC’s streaming crown jewel. Launched at the start of the streaming wars, BritBox beat the odds with a singular focus on audience, bold brand strategy and sheer hard work. Growing the team into an international high functioning creative shop while steering brand identity through launches in several global markets.
NANDO’S
2016 – 2017
CONTENT DIRECTION & CREATIVE STRATEGY
At London creative agency Adjust Your Set, helped shape the creative and content strategy for major client Nando’s. Focused on their 18-24yo demographic, the strategy led by deep cultural engagement with artists, musicians and underrepresented voices, with a content-led approach that saw the creation of limited series and short documentaries, optimised for social media to meet young people where they were.
MARKS & SPENCER
2014 – 2016
CREATIVE & CONTENT DIRECTION
With creative Agency Adjust Your Set, created a broad range of premium native content across several brand verticals including Food, Homeware and Fashion. Helped shape M&S content strategy in the lead up to its 2016 ATL brand campaign and helped establish its brand and voice in an evolving digital market.
