A creative leader with over 15 years global experience, I love getting out of my comfort zone to deliver performance-driven, award-winning brand campaigns, marketing and storytelling.

I specialise in TV and entertainment, but have worked for all kinds of brands both in-house and agency-side, with a track record of delivering cut-through, insight-driven creative that kicks business goals.

I lead the creative teams on BBC Select and BBC Podcasts outside the UK, for BBC Studios in New York. Before that I headed up the creative team for BritBox International, steering the brand through a successful launch and four years sustained growth across many territories.

I also have a degree in philosophy, and spent several years touring the world in an alt-folk band, in case you happen to Google that.