A creative leader with over 15 years global experience, I love getting out of my comfort zone to deliver performance-driven, award-winning brand campaigns, marketing and storytelling.

I specialise in TV and entertainment, and have worked for all sorts of brands both in-house and agency-side, with a track record of delivering cut-through, insight-driven creative that kicks business goals.

I’m the Creative Director of Digital News and Streaming at BBC Studios, leading a talented team of producers, designers, editors, animators and copywriters between London and New York, where I’m currently based. Before that I headed the creative team for BBC’s BritBox International, steering the brand through a successful launch and four years of phenomenal growth across many territories.

I also have a degree in philosophy, and spent several years touring the world in an alt-folk band, in case you happen to Google that.