BritBox Australia launched with the first season of this delighful new adaptation, which quickly became an audience favourite.

When it came to the second season, a 360 campaign across TV, social, digital and print pushed the series to an even wider audience.

We leant into the warm hug vibe of the show, which felt like a welcome relief in the midst of the pandemic (and, for my team, a lovely respite from crime and murder). Editor Gaby Granda set the perfect tone for the first season campaign, and Stephen Lorusso followed up season 2 with a brilliant suite of digital spots.