THE NATURAL HISTORY COLLECTION: LAUNCH CAMPAIGN

BBC Select added a natural history strand for the first time in its programming, including iconic and pioneering shows by David Attenborough. The campaign called for a celebration of the BBC’s pedigree in natural history TV, with Attenborough as its shining star. The stirring hero trailer, edited by Jack Flynn, sums up the almost 70 years of groundbreaking TV, and the striking key art set by Ciro Gamez cuts through in a bold, original way. Special thanks to Helen Marley-Hutchinson on an epic content and licensing hunt, and to Debbie Tobias and Gerry Weber for campaign support.