The international 360 launch campaign for Line of Duty’s aniticpated sixth season, across the USA, Canada, Australia and later South Africa.

Refreshing the brand look from previous seasons, original key art and video was developed across TV, social, programmatic and a broad-reaching out-of-home campaign including Times Square.

The series went on to become the most-watched British drama of the new millennium, and a key subscription-driver across all territories.