In 2018, BritBox North America gained exclusive rights to this murder mystery, which by then had a huge following thanks to a stint on Netflix.
For the exclusive launch of season 5, the challenge was for BritBox to take ownership of the series as its exclusive home.
We started with a distinctive new suite of artwork that better reflected the show’s striking, Scandi-noir aesthetic, carried across all existing seasons, executed beautifully by Obviously Creative.
We also shot exclusive content with the show’s star, the delightful Douglas Henshall, including a 20 minute featurette for the service and a suite of social content which became some of BritBox’s best-performing.
Season 5 remains one of the most watched premieres on the service, and its marketing and social campaign one of the best-performing.
