Consistently the most-watched detective in the UK, and already a favourite for the BritBox core audience, our challenge was to take the show to an even wider audience.

I started by giving the series the premium artwork treatment it deserved, shaking off the dusty label of ‘cosy mystery’ to better reflect the show’s depth and drama and positioning its iconic hero in a regal way.

Across four season releases, we pushed boundaries in marketing the show, including producing exclusive content with Vera’s creator, Ann Cleeves, and giving fans unrivalled access to the show’s star - the treasure that is Brenda Blethyn.

ANN CLEEVES FEATURETTES