Robin Geradts Gill

Heading up the Digital News & Streaming Creative team through the launch of the BBC’s first digital news subscription. In 2024 BBC Studios hit go on a radical overhaul of the BBC’s international news offering: an elevated new brand, premium website redesign, and integration of radio, podcasts, video and live streaming news on an all-in-one platform. With a single goal: streamline and elevate BBC’s brand internationally to stand out in a tough news landscape. Steering global teams through the use of BBC International’s unified identity.

Directing the Digital News & Streaming Creative team’s work on documentary SVOD BBC Select, which brings BBC’s unmatched factual TV to US and Canadian audiences . With an emphasis on premium content through key art, trailers and brand marketing, the talented art directors, designers and editors in BBC Studios have helped grow this service into a key brand, and valuable revenue driver for the BBC internationally.

Leading the Digital News & Streaming Creative Team’s work on BBC Podcasts for international markets. Creating innovative campaigns for existing brands,  designing brand identities and key art for new high-priority series, and helping to steer the brand and design strategy for BBC podcasts and audio in collaboration with BBC Public Service.

Built and led the Creative & Brand team for BritBox International in its journey from scrappy startup to global success and BBC’s streaming crown jewel. Launched at the start of the streaming wars, BritBox beat the odds with a singular focus on audience, bold brand strategy and sheer hard work. Growing the team into an international high functioning creative shop while steering brand identity through launches in several global markets.

At London creative agency Adjust Your Set, within the Oliver agency group, helped shape the creative and content strategy for clients including Nando’s, Unilever and BBC Studios. Focused on Nando’s their 18-24yo demographic, the strategy led by deep cultural engagement with artists, musicians and underrepresented voices, with a content-led approach that saw the creation of limited series and short documentaries, optimised for social media to meet young people where they were.

With creative agency Adjust Your Set, worked across major British brands such as M&S and Lloyds banking group. Created a broad range of premium native content across several brand verticals including Food, Homeware and Fashion. Helped shape M&S content strategy in the lead up to its 2016 ATL brand campaign and helped establish its brand and voice in an evolving digital market.

Writing, directing and editing across a range of content, including TV commercials, short films, web series, branded content, entertainment EPKs, and corporate video. Worked with an array of brands through agencies, production houses and direct in-house, creating the stunt and campaign that kickstarted Who Gives A Crap, and established their brand voice on screen. Developed and produced narrative content with Boomgate Films, with development and production grants via Screen Australia, Film Victoria, and the ABC.