Halifax wanted to help teenagers learn how to save money and stay safe when banking online. So I suggested we communicate through their own peers, on their own platform.
We asked up-coming YouTubers to create their own content and speak to teenagers about a range of topics, from online security to weekly budgeting, and gamified to content to make it more engaging.
Acting as the mediator between client and talent, it was a fine balance to ensure we got the subject matter right, but stayed really true to each vlogger’s own voice and style, and we worked really closely with them (and their parents) to get it right.
