The US launch campaign for Rob Lowe crime drama Wild Bill was a favourite of mine - developing the creative positioning, brand look and trailers for the American audience.

Across all creative, we focused on the collision between our glamorous American hero and the quaint, unpolished world of British murder mystery, with star power front and centre.

The campaign launched across TV, social and programmatic and was one of BritBox’s most successful acquisition marketing campaigns to date.

 

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