I noticed there was a lack of frank, no-bullshit advice on hair care for younger guys, and turned it into an opportunity for Axe with this social series for thier ‘Find Your Magic’ digital inspiration hub.
And I learned more than I ever thought I’d know about hair care along the way.
It features tutorials and tips from the lovely Kieron Webb, better known as The London Barber, and was also used across Axe’s social channels in the UK & USA.
