BRITBOX USA - ‘NOTHING TO SEE HERE’ CAMPAIGN
Now this was a fun campaign. The challenge was to capture the breadth & depth of the BritBox offering in a way that stood out from generic SVODs in the market. So we created a world only BritBox could lay claim to, inspired by the iconic visuals of Monty Python and Yellow Submarine mixd with a good dose of British modesty. With brilliant production by Addie Stevensen and the creative team at Roger in LA, and pitch-perfect VO by Colin Cassidy, the spot turned heads in a big way - it doubled the response rate in BritBox’s TV marketing, and beat out big guys like Hulu and Disney+ in a slew of Promax categories.