BRITBOX USA - ‘NOTHING TO SEE HERE’ CAMPAIGN

Now this was a fun campaign. The challenge was to capture the breadth & depth of the BritBox offering in a way that stood out from generic SVODs in the market. So we created a world only BritBox could lay claim to, inspired by the iconic visuals of Monty Python and Yellow Submarine mixd with a good dose of British modesty. With brilliant production by Addie Stevensen and the creative team at Roger in LA, and pitch-perfect VO by Colin Cassidy, the spot turned heads in a big way - it doubled the response rate in BritBox’s TV marketing, and beat out big guys like Hulu and Disney+ in a slew of Promax categories.

 

Awards

PROMAX- Brand Image promo - GOLD

PROMAX - Short Form Promo or Campaign - GOLD

PROMAX - Cable/online platforms/satellite: Brand Image Promo or Campaign - GOLD

PROMAX - Brand Promo: Website or App Promotion - GOLD

PROMAX - Animation - GOLD

PROMAX - Motion Graphics - GOLD

 

CREDITS

 

BRITBOX

EXECUTIVE PRODUCER: Tina Potter

CREATIVE DIRECTOR / COPYWRITER: Robin Geradts Gill

TRAFFIC: Celia Rice

EDITOR: John Durgee

CHIEF BRAND AND CREATIVE DEVELOPMENT OFFICER,
BRITBOX GLOBAL: Reemah Sakaan

PRODUCTION

CREATIVE DIRECTOR: Dane MacBeth

EXECUTIVE PRODUCER: Josh Libitsky

PRODUCER: Addie Stevenson

EDITOR: Josiah Taylor & Ted Marsden

DESIGNERS: Derek Dubler & Hugo C. Domenech

ILLUSTRATORS: Derek Dubler, Niv Bavarsky, Tina Hung & Siwan Seok

2D ANIMATORS: Hugo C. Domenech, Derek Dubler & Juli Bernasconi

CEL ANIMATORS: Derek Dubler, Juli Bernasconi & Kevin Jan

3D ARTISTS: Hugo C. Domenech, Zack Citro, Derek Dubler & Juli Bernasconi

COMPOSITORS: Hugo C. Domenech

COORDINATOR: Susie Kim