Probably the funnest funeral ad I’ve ever made.
Originally conceived as an organic social piece to accompany the ‘Celebrating Lives’ campaign, these spots proved so successful they were adapted to be used as a TV campaign in its own right.
Unscripted, and featuring real people (including my Grandma), it turned the planning of end-of-life celebrations into an exciting prospect, asking people to think - and think differently - about what’s possible with a Tobin Brothers funeral.
