Years on, I’m still so proud of this campaign.

And I still can’t quite believe that Simon Griffiths said “yes” when I pitched him the idea of dropping his dacks to launch his social enterprise.

With a great brief from Naked Communications, who amplified the campaign into a major PR hit, we kick-started the toilet paper startup and set the cheeky tone that’s has cemented them as a global success.

 

AWARDS

Cannes Lions Final­ist 2013 (PR)

Comm­sCon Grand Prix Aus­tralian PR Cam­paign of 2012

Best Use of Small Bud­getMFA Awards

2 x Effie Final­ist (2013) Top 5 Crowd­fund­ing Cam­paigns 2012

ADMA Award FMCG – Bronze

Most Inno­v­a­tive Use of Social Media – Comm­sCon

Best Investor/Community Rela­tions Cam­paign (Comm­sCon)

Bestad­sontv.com – Best Interactive